info@remaccounting.com.au
  • (03) 8797 5399
  • Recent News – REM Accounting
    • Home
    • Our Difference
    • Services
      • Accounting & Tax
      • Self-Managed Superannuation Funds
      • Business Advisory
      • CFO Advisory
    • Resources
      • Recent News
      • Useful Links
    • Contact Us

    Personalising your business brand

    By admin • 14 December 2018 • Business

    Personalising your business brand attracts new customers by establishing authenticity and a point of difference.

    Follow these tips to improve your marketing and create a unique brand true to yourself.

    Put a face to the name
    The best way to add a personal touch to your brand is to be human. Adding a team graphic to your website, business cards or advertising will share your business’ personality with your potential and current customers. For small business customers, seeing the people behind the good or service they are consuming builds trust and intimacy that can set you apart from your competitors.

    Engage with your audience
    Social media is a key part of a small business. You should:

    • Write stories about your satisfied customers and tag them so their friends can see
    • Engage in the comments section
    • Join in on internet trends like memes or challenges
    • Respond to both good and bad reviews to show you care

    Be accessible
    Corporate and business jargon can send customers running in the opposite direction. Easy to understand language and first person, are your best friends when you are writing anything from your business cards to your website content. A conversational tone that shows your personality will go a long way with customers looking for someone they can trust.

    Tweet
    0
    Authority for super complaints introduced
    Improving cash flow for your business

    About the Author

    admin

    You Might Also Like

    • Improve your companys shipping by following these steps

      Improve your company’s shipping by following these steps

    • Appropriately responding to negative reviews

      Appropriately responding to negative reviews

    • How collaboration can boost your business

      How collaboration can boost your business

    • Why you should not ignore record keeping

      Why you should not ignore record-keeping

    No Comments

      Leave a Reply Cancel Reply

      You must be logged in to post a comment.

      Recent Posts

      • Do these 3 things on every payday
      • What you can do to reduce public speaking anxiety in the workplace
      • How you can improve your business’ LinkedIn presence
      • Investing for your SMSF
      • Improve your company’s shipping by following these steps

      Archives

      • January 2021
      • December 2020
      • November 2020
      • October 2020
      • September 2020
      • August 2020
      • July 2020
      • June 2020
      • May 2020
      • April 2020
      • March 2020
      • February 2020
      • January 2020
      • December 2019
      • November 2019
      • October 2019
      • September 2019
      • August 2019
      • July 2019
      • June 2019
      • May 2019
      • April 2019
      • March 2019
      • February 2019
      • January 2019
      • December 2018
      • November 2018

      Categories

      • Business
      • Legal
      • Money
      • People
      • Super
      • Tax
      • Web

      RECENT COMMENTS

        Subscribe & Follow

        Subscribe to our newsletter and keep up to date with the latest news from REM Accounting & Advisory

        REM accounting logo
        • Accounting & Tax
        • Self-Managed Superannuation Funds
        • Business Advisory
        • CFO Advisory

        Association LogoAssociation Logo
        Copyright © 2018 REM Accounting and Advisory | Privacy Policy

        Liability limited by a scheme approved under Professional Standards Legislation